Francoise Tourniaire

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Segmenting Customers for Success

Posted August, 2016  |  By Francoise Tourniaire

"Your segmentation strategy needs to be tailored to your unique customer base and resources so you can boost adoption, minimize churn, and maximize expansion revenue."

Segmentation divides your customer base into groups of customers with similar needs so that you can deliver services that are most appropriate for each segment, and maximize retention and expansion revenue. Segments are often designed to allocate scarce or expensive resources to the most valuable customers, but they can also be used to provide programs or services to suit the needs of different customer groups.

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