Predictive Analytics World, a leading vendor-neutral analytics event, is holding its fifth annual conference this October 12-13 in London as part of the Data Driven Business event.
"Your segmentation strategy needs to be tailored to your unique customer base and resources so you can boost adoption, minimize churn, and maximize expansion revenue."
Segmentation divides your customer base into groups of customers with similar needs so that you can deliver services that are most appropriate for each segment, and maximize retention and expansion revenue. Segments are often designed to allocate scarce or expensive resources to the most valuable customers, but they can also be used to provide programs or services to suit the needs of different customer groups.
"A successful onboarding paves the way to retention, renewal and even up-sell in the future."
Onboarding is a critical phase of the SaaS customer journey, setting the stage for your post-sales customer experience. It’s when customers form their first impressions of your product and decide whether it gives them value – or not.
"I spend at least 60% of my time reacting to urgent issues, and less than 30% analyzing and planning. I wish it were the opposite."
Join Natero and Glide Consulting for an online discussion about common management issues in Customer Success.
Customer Success as a profession has grown by leaps and bounds in just a few short years. Companies are no longer just exploring the idea of Customer Success, they are now making big investments and wrestling with the challenges of managing and nurturing Customer Success teams. In this article, we explore the skills and characteristics that define great Customer Success Managers (CSM), the best places to recruit CSM talent, and how to develop and retain your Customer Success team.
How will you prove your value and justify your Customer Success budget to your senior management team? Check out this presentation featuring Mikael Blaisdell, Executive Director of the Customer Success Association.
The word is out: Customer Success is crucial to SaaS, and a lot is being written about the subject every day. In fact, it's getting increasingly difficult to sift through the deluge of new content to find useful (and actionable) advice.
Luckily, there are a handful of organizations you can turn to for consistently great insights. Here are our favorite groups that share some of the best Customer Success knowledge: