George Szundi

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Recent Posts

Customer Success vs. Customer Support: An Insider's Guide

Michael Redbord knows a thing or two about helping customers succeed with B2B software. Over the last decade, Michael has helped shape Support, Services, and Customer Success at HubSpot, a SaaS pioneer on a mission to make the world more inbound.

We sat down with Michael to talk about the roles that Customer Success and Customer Support play in today's subscription-based organizations.

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Customer Success Organizations

As of today, there are over 200,000 Google search results with the phrase "Customer Success" in the title, and there are nearly 8 million results for articles that mention the term.

Needless to say, there's a staggering amount of content out there about Customer Success!

To help cut through the noise, we've compiled our favorite Customer Success resources that you can turn to for advice, inspiration, and community.

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Automating Emails for Customer Success

Customer Success Managers are most impactful when they can help the right customers at the right time, but facilitating those interactions can be time-consuming and difficult to scale.

One way that CSMs can regain precious time is to streamline customer communications through automation.

Email automation not only helps to scale outreach efforts, but it also allows CSMs to engage with customers in clever ways.

Wondering how email automation could benefit your Customer Success processes?

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Better Dashboards for Customer Success Teams

Natero is known for its extensive reporting capabilities that let Customer Success Managers explore their data with ease.

Lately, we’ve been hard at work to deliver equally compelling custom dashboards for bite-sized reporting.

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Announcing Natero's European Data Center

We are excited to announce the general availability of our new data center located in Frankfurt, Germany. Our latest data center comes on the heels of Natero’s rapid expansion, particularly in Europe and India.

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Task Management for Customer Success Teams

Natero was founded on the premise that Customer Success teams need better access to actionable customer data.

Early on, we also recognized that CSMs were struggling with more than just customer intelligence. Customer Success teams were often working out of their inboxes and juggling spreadsheets to manage their customer tasks.

This often led to reactive behavior and business processes that didn't scale.

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Freshdesk Leverages Natero for Customer Success Insights

“Customer Success is not just a buzzword at Freshdesk – it’s a growth driver.”

We are delighted to share that Freshdesk uses Natero's CSM software to proactively manage Customer Success.

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