Natero Acquires CustomerLink, Expands in EMEA

Natero + CustomerLink

Welcome CustomerLink to the Natero family!

We are thrilled to announce that Natero has acquired CustomerLink, a technology and services firm based in Dublin, Ireland. This acquisition strengthens Natero's presence in Europe and expands service and support for our growing EMEA and APAC customer base.

"The success of our international customers is an important part of our business, and the time is right to further increase our commitment to the EMEA region,” said Craig Soules, CEO of Natero.

“More than ever, our user base reflects the global growth of the Customer Success movement."

Natero is the only Customer Success solution to combine predictive analytics, customer intelligence, and workflow management in a unified platform. This uniquely data-driven approach enables B2B software companies to reduce churn, increase account expansion, and boost CSM efficiency.

With this acquisition, Natero gains an established team of industry experts that provide an immediate boost to Natero’s scale and capability in the region. Additionally, plans for Natero’s new EMEA office include the creation of several new roles in Sales, Customer Success, and Software Engineering.

"We are delighted to join Natero after a hugely successful strategic partnership over the past two years," said John Kelly, Managing Director, CustomerLink.

"This acquisition is a testament to the ability of the CustomerLink team to deliver outstanding business results and customer outcomes."

Before establishing CustomerLink, John Kelly held senior EMEA leadership roles in Sales and Services at Intel, Citrix Systems, Vodafone, and Solarwinds. As part of our leadership team, John will assume overall responsibility for Natero's business in EMEA.

"This acquisition is especially good news for Natero customers," said John Kelly. "It formalizes Natero’s presence in the EMEA region and adds further capability in the areas of Customer Success, Technical Support, and Customer Training."

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